Transparency in Wellness: Why Sourcing & Standards Matter

In the wellness industry, the sparkle of polished marketing no longer satisfies. Today’s consumers want clear evidence of where ingredients originate, how they are handled, and who manufactures them.

When it comes to beef organ supplements, that demand is now non-negotiable: sourcing must be 100 percent grass-fed, pasture-raised, and manufacturing must occur in an FDA-registered, GMP-certified facility. A supplement’s promise is only as good as its provenance and process.


🎧 Prefer to Listen?

Reading’s great, but sometimes it’s nice to just listen in. So we turned today’s blog into a conversation. Our two AI sidekicks, Max and Chloe, break down today’s blog so you can listen on the go!


The Problem with Hidden Sources

Many brands throw out the term “grass-fed” as if it instantly connotes purity, but the fine print often reveals something quite different. Some operations claim to be grass-fed while using mixed-feed or imported organs whose origins are vague at best.

When sourcing is murky, supplements lose both their nutritional integrity and their ethical grounding. A consumer purchases what is supposed to be ancestral nourishment but ends up with a product far removed from that ideal. The issue goes beyond labeling. It is fundamentally a question of trust.

Why Grass-Fed and Pasture-Raised Really Matter

When cattle live on pasture, eating natural grass, their organs develop richer profiles of micronutrients, essential fatty acids, plus trace minerals like zinc and selenium. Research shows grass-fed animals present higher levels of omega-3 fatty acids and even conjugated linoleic acid than grain-finished counterparts.

Stress-free open-range living also tends to yield lower levels of inflammation markers than confined grain-fed systems. These differences compound at a cellular level. Every capsule made from genuinely grass-fed organs carries the imprint of its environment. In other words, the source isn’t a marketing claim. It’s actually a matter of biology.

The Standards That Separate Real from Replica

Sourcing is only the first step. Once the organs are harvested, the processing environment matters deeply. An FDA-registered GMP-certified facility imposes strict controls over temperature, sanitation, traceability, and heavy-metal or pathogen testing. Without those checks, even high-quality ingredients may degrade or become contaminated.

Studies of broad supplement markets reveal contamination risk when manufacturing standards are lax. That’s why authentic wellness companies make their certifications public: not because it is trendy, but because purity should never depend on blind faith. Customers should be able to see and trust the products that they are supporting and purchasing for their health.

The Rise of Radical Transparency

Consumers are increasingly demanding farm-to-capsule accountability. They want to know the ranch, the herd, the drying method, and the test results.

This is all about honesty and trust. They just want to know where it all comes from.

Brands that embrace full transparency are redefining what clean supplementation looks like: rooted in integrity, verified by science, and guided by respect for both body and land.

Experience Sourced Integrity

The future of wellness belongs to brands that tell the truth from pasture to product. Formula No. 6 is made exclusively from 100% grass-fed, pasture-raised beef organs, processed in an FDA-approved, GMP-certified facility for uncompromised purity and potency.

No shortcuts. No hidden origins. Just real nutrients responsibly made.

Try Formula No. 06 today. Because what you put in your body should be as honest as you are.

Join the Waitlist →

💡 Key Takeaways

  • True wellness brands earn trust through radical transparency, revealing exactly where ingredients come from and how they’re handled.

  • Grass-fed only means something when it’s verifiably 100% pasture-raised, traceable, and free from vague or imported sources.

  • Nutrient quality begins at the source: cattle raised on open pastures produce richer, more bioavailable organ nutrients.

  • FDA-registered and GMP-certified facilities safeguard purity and potency through rigorous testing and clean manufacturing standards.

  • The future of wellness belongs to companies that prove integrity from pasture to product, with no shortcuts and no hidden origins.

  • (AI-generated conversation and transcript)

    [00:00:00] Max: Welcome to the Deep Dive Today. We've gathered your sources on, well, a pretty [00:00:05] dynamic area in wellness, beef, organ supplements. It can get [00:00:10] confusing.

    [00:00:10] Chloe: It really can. Lots of marketing noise out there.

    [00:00:12] Max: Exactly. So we're gonna try and cut through that [00:00:15] today. We wanna define the specific standards that actually matter.

    [00:00:17] Max: Okay. Let's unpack this then. [00:00:20] Our sources.

    [00:00:20] Chloe: Hmm.

    [00:00:22] Max: They really lay out why today's [00:00:25] consumer, you know, the sophisticated ones are demanding way more than just.

    [00:00:29] Chloe: Hmm. [00:00:30]

    [00:00:30] Max: Nice packaging.

    [00:00:31] Chloe: Mm-hmm. Feel good. Packaging isn't enough anymore.

    [00:00:33] Max: Right. You need clear proof, [00:00:35] verifiable evidence for everything.

    [00:00:36] Chloe: Absolutely. From where the ingredients come from, how the animals were raised, how it's

    [00:00:39] Max: [00:00:40] handled, the final manufacturing, all of it.

    [00:00:42] Max: Yeah. So our mission today. Pretty [00:00:45] straightforward. We're decoding those specific sort of quantifiable requirements that [00:00:50] separate a real high integrity product. You know, rooted in ancestral ideas [00:00:55] from

    [00:00:55] Chloe: just a replica, essentially.

    [00:00:56] Max: Exactly. A replica.

    [00:00:57] Chloe: And what's really fascinating, I think, is how the market's [00:01:00] shifted.

    [00:01:00] Chloe: Well, trust isn't. Just handed over anymore. It's become almost a metric, you know? [00:01:05] And it's tied directly to traceability. Okay. Consumers are armed with information [00:01:10] now they're looking past the shiny labels and asking for proof, real proof.

    [00:01:13] Max: So if you can't show the [00:01:15] origin, the process,

    [00:01:16] Chloe: the purity, yeah, then the product just doesn't meet that [00:01:20] modern standard people expect in wellness.

    [00:01:22] Chloe: It's that simple.

    [00:01:23] Max: Okay. So that brings us to the [00:01:25] baseline. The non-negotiables that the sources really insist on, especially for these [00:01:30] whole food freeze dried beef organ supplements. Right? There seem to be like three [00:01:35] main pillars of accountability.

    [00:01:36] Chloe: That's a good way to put it.

    [00:01:37] Max: First, sourcing 100% [00:01:40] grass fed, pasture raised, that seems key.

    [00:01:41] Chloe: Absolutely. Non-negotiable.

    [00:01:43] Max: And then crucially, all the processing [00:01:45] that happens after that.

    [00:01:46] Chloe: Mm-hmm.

    [00:01:46] Max: It has to be in an FDA registered and GMP certified [00:01:50] facility.

    [00:01:50] Chloe: Yes. That second part is where things get well murky.

    [00:01:54] Max: [00:01:55] Murky. How the

    [00:01:55] Chloe: industry uses a lot of vague terms. Grass fed is a big one.

    [00:01:59] Max: You see it [00:02:00] everywhere

    [00:02:00] Chloe: you do, but our sources show it often just means the cattle maybe started on grass.

    [00:02:04] Chloe: Oh, okay. [00:02:05] So not their whole life.

    [00:02:06] Max: Exactly. They might be grain finished in a feedlot. The label doesn't always tell [00:02:10] you the whole story.

    [00:02:10] Chloe: So we're talking about semantics basically. Yeah. But it's masking a pretty [00:02:15] serious quality issue.

    [00:02:16] Max: It really is. Because if the animal spends that [00:02:20] crucial final stage, confined eating grain,

    [00:02:22] Chloe: then the nutritional [00:02:25] profile of the organ, the very thing you're buying the supplement for, it's just [00:02:30] compromised,

    [00:02:30] Max: fundamentally compromised.

    [00:02:31] Max: It's not just about, you know, ethics, although that's part of it for some [00:02:35] people, it's a dilution of the actual nutritional value. Right, right. At the source. Yeah, and [00:02:40] that dilution, it starts right there in the feedlot environment. If the sourcing isn't [00:02:45] genuinely verifiably, 100% grass fed and grass finished,

    [00:02:48] Chloe: then you're pretty far removed from [00:02:50] that ideal of ancestral nourishment people are looking

    [00:02:52] Max: for.

    [00:02:52] Max: Yeah, you really are.

    [00:02:53] Chloe: Okay, so sourcing is step one. [00:02:55] Huge step. Moving beyond that, the sources also really hammer home the [00:03:00] biological requirement. Why grass fed isn't just a fancy label, but something rooted in [00:03:05] biology.

    [00:03:05] Max: What actually changes in the animal's biochemistry when it lives and eats naturally,

    [00:03:09] Chloe: [00:03:10] right?

    [00:03:10] Chloe: This is sort of the core of it, isn't it? When cattle live entirely on pasture, their [00:03:15] biology, their ruminant system, it just works the way it's supposed to. Okay. And the source [00:03:20] material really details how that natural diet maximizes the nutritional payout in the organs [00:03:25] themselves, especially when it comes to the fatty acid profile.

    [00:03:27] Max: Okay. Give us the specifics there. Fatty [00:03:30] acids. What's the measurable difference we're seeing between a truly grass fed animal [00:03:35] and a grain finished one?

    [00:03:36] Chloe: Well, the big one is conjugated linoleic acid. [00:03:40] C-L-A-C-L-A,

    [00:03:40] Max: right?

    [00:03:40] Chloe: Its production really depends on that healthy fermentation of grass in the rumen.[00:03:45]

    [00:03:45] Chloe: Sources point to a huge boost, sometimes 300%, even up to [00:03:50] 500% higher CLA in grass fed tissue compared to grain fed

    [00:03:54] Max: three to [00:03:55] 500%.

    [00:03:55] Chloe: Yeah, it's significant. And CLA isn't just, you know, a buzzword. It's a really [00:04:00] powerful fatty acid linked to metabolic health.

    [00:04:02] Max: It's a massive difference. Okay. When, what about the [00:04:05] Omega balance?

    [00:04:05] Max: We hear constantly about omega threes.

    [00:04:07] Chloe: Precisely. Glass fed [00:04:10] systems naturally lead to organs with a much healthier ratio of omega six to Omega-3. [00:04:15] Fatty acids

    [00:04:15] Max: healthier, meaning

    [00:04:16] Chloe: meaning lower omega six relative to Omega-3. [00:04:20] Some sources suggest hypothetically, a grain fed product might have a ratio of like [00:04:25] 10.1, maybe even 15.1 omega six heavy,

    [00:04:28] Max: which isn't great generally.

    [00:04:29] Chloe: No. [00:04:30] It's typically inflammatory for us. But genuinely grass fed organs, they can achieve [00:04:35] ratios much closer to 2.1, maybe even better. Keeping that balance is really crucial,

    [00:04:39] Max: and I [00:04:40] guess that difference gets compounded with fat soluble vitamins too. A DK two

    [00:04:44] Chloe: [00:04:45] Absolutely. Glass is packed with the precursors for those vitamins a D and especially K two, which is getting a [00:04:50] lot of attention.

    [00:04:50] Max: Right.

    [00:04:51] Chloe: They're fat soluble, so they accumulate in the organs liver especially.

    [00:04:54] Max: Yeah. [00:04:55]

    [00:04:55] Chloe: If the animal isn't. Eating those precursors from fresh grass.

    [00:04:58] Max: Then the final product, the [00:05:00] capsule is just gonna be lacking.

    [00:05:01] Chloe: It'll be deficient. Simple as that. The biology dictates the nutrient [00:05:05] density. It's not just marketing fluff

    [00:05:06] Max: and connecting this to the bigger picture.

    [00:05:09] Chloe: Wow. [00:05:10]

    [00:05:10] Max: The environment impacting the cells. Mm-hmm. I know we wanna be careful about just ethical claims, [00:05:15] but the sources do mention that a stress-free open range [00:05:20] life. Mm-hmm. That tends to mean lower inflammation markers in the animal itself.

    [00:05:24] Chloe: [00:05:25] That's a physiological reality. Yeah.

    [00:05:26] Max: Yeah.

    [00:05:27] Chloe: High stress confinement.

    [00:05:28] Chloe: It changes the animal's [00:05:30] chemistry often leads to systemic inflammation. Okay? Now, obviously the supplement maker [00:05:35] can't control every aspect of the animal's life, but they are responsible for choosing [00:05:40] animals raised in a way that minimizes those internal stressors.

    [00:05:43] Max: So every capsule kind of carries [00:05:45] the imprint of that environment.

    [00:05:46] Chloe: It absolutely does. The source matters biologically, not just for branding.

    [00:05:49] Max: [00:05:50] Okay? Sourcing is critical. The biology makes a really strong case. For [00:05:55] 100% grass fed.

    [00:05:55] Chloe: Hmm.

    [00:05:56] Max: But like you said, that's just step one,

    [00:05:57] Chloe: right?

    [00:05:58] Max: You could get the best, most nutrient dense [00:06:00] organs on earth. Yeah. But if the processing facility is substandard,

    [00:06:03] Chloe: it's all for nothing.

    [00:06:04] Chloe: [00:06:05] Yeah. And

    [00:06:05] Max: this is where those other standards, the FDA registration, the GMP certification become the final [00:06:10] gatekeeper.

    [00:06:10] Chloe: Right? Right, exactly. Moving from the pasture to the processing plant. [00:06:15] That's a shift from, let's say, biological integrity to [00:06:20] operational integrity,

    [00:06:20] Max: operational integrity. I like that.

    [00:06:21] Chloe: And organs are tricky.

    [00:06:23] Chloe: They're highly perishable. They [00:06:25] present unique challenges compared to, say, plant ingredients

    [00:06:28] Max: you prone to [00:06:30] contamination, degradate,

    [00:06:30] Chloe: both microbial contamination and really rapid enzymatic breakdown.

    [00:06:34] Max: So. [00:06:35] If the sources are pushing hard for FDA registration and GMP [00:06:40] certification, what specific operational risks are they trying to mitigate?

    [00:06:44] Max: What do these [00:06:45] certifications do that a regular food facility might not?

    [00:06:47] Chloe: Okay, so these certifications are vital because they [00:06:50] mandate strip controls over this really sensitive material. A proper GMP, good [00:06:55] manufacturing practice framework demands rigorous quarantine and testing for all incoming raw [00:07:00] materials.

    [00:07:00] Chloe: Okay. Specifically for organs, GMP controls, number one? Yeah. Temperature stability. [00:07:05] Organs have gotta be processed super quickly or flash frozen instantly. Otherwise, heat sensitive [00:07:10] compounds like B vitamins just degrade.

    [00:07:12] Max: Okay, temperature, what else?

    [00:07:13] Chloe: Number two, [00:07:15] cross contamination and heavy metals. Glandular [00:07:20] tissues by their nature can filter and accumulate things from the environment, right?

    [00:07:24] Chloe: [00:07:25] So GMP requires mandatory rigorous batch testing for heavy metals, lead, [00:07:30] mercury, cadmium, arsenic, and also common pathogens like [00:07:35] e-coli or salmonella. This verification stops high quality ingredients from getting [00:07:40] contaminated in a poorly managed facility

    [00:07:41] Max: and that contamination risk.

    [00:07:43] Chloe: Yeah.

    [00:07:44] Max: It's not [00:07:45] just theoretical, is it?

    [00:07:45] Max: The sources mention studies finding issues in the broader supplement market.

    [00:07:49] Chloe: Oh, it's [00:07:50] far from hypothetical. There are numerous studies showing significant contamination risk when standards are lax or that [00:07:55] third party verification is skipped. You really can't rely on blind faith here.

    [00:07:58] Max: Purity needs to be proven by [00:08:00] science, not just promised on a label.

    [00:08:01] Chloe: Exactly. And think about the drying process itself. Okay. A top [00:08:05] tier certified facility will almost always use cold processing, usually [00:08:10] high grade freeze drying. Lyophilization. Why is

    [00:08:12] Max: that important?

    [00:08:13] Chloe: Because it preserves the organ's, [00:08:15] native nutrient structure, all those delicate proteins, enzymes, vitamins.[00:08:20]

    [00:08:20] Chloe: But a lower tier place may be non-certified. They might use cheaper high heat [00:08:25] methods like spray drawing,

    [00:08:26] Max: which basically cooks it,

    [00:08:27] Chloe: it cooks, it destroys those fragile [00:08:30] micronutrients, makes all that careful, expensive, grass fed sourcing completely pointless.

    [00:08:34] Max: Wow. [00:08:35] So as a consumer, you have to look beyond just the ingredient list.

    [00:08:39] Max: You need to [00:08:40] ask how it was preserved and encapsulated. You

    [00:08:42] Chloe: absolutely do,

    [00:08:43] Max: and that need for [00:08:45] verification. It seems to be fueling this trend. The sources call radical [00:08:50] transparency.

    [00:08:50] Chloe: It really is. It's shifted the power dynamic. Consumers aren't just accepting claims [00:08:55] anymore.

    [00:08:55] Max: They want proof.

    [00:08:56] Chloe: They're demanding a farm to capsule accountability.

    [00:08:59] Chloe: They wanna see the [00:09:00] whole audit trail.

    [00:09:01] Max: So if someone's looking at a supplement bottle right now, or maybe browsing online, [00:09:05] what are the definitive. Documents or details they should be looking for? What are the receipts of radical [00:09:10] transparency?

    [00:09:10] Chloe: Okay, the sources highlight about four key pieces of proof.

    [00:09:13] Chloe: First specific [00:09:15] ranch identity and provenance.

    [00:09:16] Max: Not just made in the USA or something vague.

    [00:09:18] Chloe: No, no. The [00:09:20] actual farmer collective, if possible. Second, clear confirmation of the drying [00:09:25] method. Was it freeze dried cold process? They should state it. Okay. Third. [00:09:30] Third, current certificates of analysis, COAs. These show the results [00:09:35] for heavy metals pathogens.

    [00:09:36] Chloe: For that specific batch, you might be buying

    [00:09:38] Max: batch specific.

    [00:09:39] Chloe: Got [00:09:40] it. Yeah.

    [00:09:40] Max: And finally,

    [00:09:41] Chloe: finally, the third party certification audit that confirms the facilities. GMP [00:09:45] status is current and valid,

    [00:09:46] Max: so it's really about building an unbroken verifiable [00:09:50] chain. From the pasture right to the capsule.

    [00:09:52] Chloe: That's the goal.

    [00:09:53] Chloe: And the brands that embrace this [00:09:55] level of detail, this full transparency, they're the ones setting the standard for truly [00:10:00] clean supplementation.

    [00:10:01] Max: They're defining what you called sourced integrity,

    [00:10:03] Chloe: exactly. Sourced [00:10:05] integrity. It means the product is exclusively from animals raised under those strict grass fed [00:10:10] standards,

    [00:10:10] Max: processed in a fully certified facility

    [00:10:12] Chloe: that verifies purity and potency.[00:10:15]

    [00:10:15] Chloe: No shortcuts allowed and crucially no hidden origins anywhere in that chain.

    [00:10:19] Max: And [00:10:20] that transparency is ultimately how you, the consumer, ensure you're actually getting value, not [00:10:25] just paying for clever marketing,

    [00:10:26] Chloe: precisely if a company provides the sourcing [00:10:30] proof, the biological rationale, and the verified manufacturing process.

    [00:10:34] Chloe: They're backing up [00:10:35] their quality claims with actual data.

    [00:10:37] Max: Okay, so let's bring this all together. [00:10:40] What does this mean for you listening right now as both a learner and maybe a consumer? [00:10:45] Well, it seems the future of high quality wellness, at least in this space, is really [00:10:50] defined by brands willing and able to tell the whole truth.

    [00:10:54] Max: [00:10:55] Pastured a product. Mm-hmm. These tough sourcing and processing standards, they've become the bedrock of [00:11:00] trust. You now have the framework to demand that level of integrity.

    [00:11:03] Chloe: And if you connect this to [00:11:05] the, you know, the bigger picture

    [00:11:06] Max: mm-hmm.

    [00:11:07] Chloe: This demand for transparency and supplements, it's [00:11:10] really part of a much larger cultural shift, isn't it?

    [00:11:12] Max: How so?

    [00:11:12] Chloe: It's about questioning assumptions. Where does our [00:11:15] food, our nourishment, our basic materials, where does it all actually come from? Right.

    [00:11:19] Max: We're less [00:11:20] willing to just accept things at face value.

    [00:11:22] Chloe: Exactly. And the sources emphasize something quite [00:11:25] profound here. What you put in your body should be as honest as you are, which raises an important [00:11:30] question for you to consider.

    [00:11:31] Chloe: Okay? Think about the next wellness product you pick up, look at the packaging, maybe [00:11:35] check their website. Are the details clear? The facility certifications, the drawing [00:11:40] methods, the specific sourcing info? Yeah. Is right there easy to find,

    [00:11:44] Max: or is it [00:11:45] kind of vague? Generalized. It's skewed

    [00:11:48] Chloe: precisely. Is it [00:11:50] visible or deliberately hidden?

    [00:11:51] Chloe: Use the ease of access to that specific technical data. [00:11:55] Use that as your primary filter for quality. Yeah, that might be the best takeaway.

Marie Soukup

Marie Soukup is a Certified Integrative Nutrition Health Coach with a certificate from the Institute of Integrative Nutrition

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